There’s no doubt that relationships are the cornerstone of a healthy business (especially for the independent worker). I believe that the strongest relationships are built upon the three-legged stool of trust, respect, and authenticity. Authenticity is the alignment of actions with values. Authenticity and transparency often go hand-in-hand, but not necessarily. Bernie Madoff was authentic: [...]
I’m a big believer in the power of a blog as a centralized platform for online community building, branding and messaging. You can link and drive traffic to your blog from all of your various social networking sites, newsletters, and print campaigns. Your blog provides interactivity that isn’t possible on any other platform. The trouble [...]
The world today requires a laser focus on productivity and performance. If your capacity to produce is dependent on your ability to market yourself, then you must be that much more focused in your message. Whether you are an independent worker, small business owner, or career changer, keep these three rules in mind: 1. Know [...]