In a previous post I made the argument that accountability for the results of a social media plan needed to be pushed out to the edge of the organization at which the execution takes place. Stated another way, social media tools should be baked into processes and job descriptions and results should be included in [...]
Two big questions continue to circulate through the social media space: What is the ROI of Social Media, and Who Owns Social Media. This is the first in a series of 4 posts about my thoughts and philosophy on these topics. My objective is to bring clarity for those seeking greater understanding of how social [...]
Small businesses don’t typically have the luxury of tossing cash at the problem, especially when the problem is lack of cash.