Google Buzz early review and opportunities
Google Buzz early review and opportunities
In a previous post I made the argument that accountability for the results of a social media plan needed to be pushed out to the edge of the organization at which the execution takes place. Stated another way, social media tools should be baked into processes and job descriptions and results should be included in [...]
Two big questions continue to circulate through the social media space: What is the ROI of Social Media, and Who Owns Social Media. This is the third in a series of 4 posts about my thoughts and philosophy on these topics. My objective is to bring clarity for those seeking greater understanding of [...]
Two big questions continue to circulate through the social media space: What is the ROI of Social Media, and Who Owns Social Media. This is the second in a series of 4 posts about my thoughts and philosophy on these topics. My objective is to bring clarity for those seeking greater understanding of [...]
Two big questions continue to circulate through the social media space: What is the ROI of Social Media, and Who Owns Social Media. This is the first in a series of 4 posts about my thoughts and philosophy on these topics. My objective is to bring clarity for those seeking greater understanding of how social [...]
Here are the 6 most basic features of a tweet, and how to use them:
Basic tweet, all text:
The most basic tweet has no special characters, no links included, and no interactivity with other users or information. This is the basic answer to the question, “What are you doing?” For example,
“Getting breakfast with Lance [...]
Are you building your online presence with social media? Blogging, Twittering, posting links and creating a social stream of content takes time. But if you aren’t tracking your numbers, how will you know if your time is well-spent? And where do you look for good ideas for new content?
It’s important to start with the measurements [...]
A good friend of mine just asked that I post up a quick list of basic Twitter etiquette (Twettiquette, in the vernacular). We’ve all run across that person who seems to be a little slow to pick up on some of the more subtle aspects of the Twitterverse (many of us were that person…). [...]
Facebook announced today that over the next few weeks they will be rolling out functionality of a new @Mentions feature for status updates. This feature takes a cue from Twitter to tag specific users and brands into your updates, essentially creating a networked conversation. Like Twitter, those you tag must be on Facebook for the [...]
If you’ve read Malcolm Gladwell’s The Tipping Point, you are no doubt familiar with the term, uh, Tipping Point. It is the inflection point in a curve – a series of galvanizing events or a conflagration of old assumptions that catalyzes action, or adoption, or acceptance. A paradigm shift. A survey of technological advancements over [...]