Google Buzz early review and opportunities
Google Buzz early review and opportunities
Today’s presentation skimmed the surface of the blogosphere, and touched very briefly on other social technologies, before ultimately landing on LinkedIn.
In a previous post I made the argument that accountability for the results of a social media plan needed to be pushed out to the edge of the organization at which the execution takes place. Stated another way, social media tools should be baked into processes and job descriptions and results should be included in [...]
Two big questions continue to circulate through the social media space: What is the ROI of Social Media, and Who Owns Social Media. This is the third in a series of 4 posts about my thoughts and philosophy on these topics. My objective is to bring clarity for those seeking greater understanding of [...]
Two big questions continue to circulate through the social media space: What is the ROI of Social Media, and Who Owns Social Media. This is the second in a series of 4 posts about my thoughts and philosophy on these topics. My objective is to bring clarity for those seeking greater understanding of [...]
Two big questions continue to circulate through the social media space: What is the ROI of Social Media, and Who Owns Social Media. This is the first in a series of 4 posts about my thoughts and philosophy on these topics. My objective is to bring clarity for those seeking greater understanding of how social [...]
Some time ago I posted an argument against seeking an ROI for Social Media tools. My point was that social media tools are a communication medium that are rapidly becoming ubiquitous: the need to justify the expense of implementation will be replaced by cost/return comparisons between competing technologies.
But here is an even more salient point [...]
There’s no doubt that relationships are the cornerstone of a healthy business (especially for the independent worker). I believe that the strongest relationships are built upon the three-legged stool of trust, respect, and authenticity.
Authenticity is the alignment of actions with values.
Authenticity and transparency often go hand-in-hand, but not necessarily. Bernie Madoff was [...]
Here are the 6 most basic features of a tweet, and how to use them:
Basic tweet, all text:
The most basic tweet has no special characters, no links included, and no interactivity with other users or information. This is the basic answer to the question, “What are you doing?” For example,
“Getting breakfast with Lance [...]
Are you building your online presence with social media? Blogging, Twittering, posting links and creating a social stream of content takes time. But if you aren’t tracking your numbers, how will you know if your time is well-spent? And where do you look for good ideas for new content?
It’s important to start with the measurements [...]