Boring Version:

Ocho! Consulting provides social media strategy services within the real estate industry.  Solutions are tailored to the specific needs and concerns of title and settlement companies, home builders, and mortgage brokerage firms.  Core competencies are strategy consulting, end user training and project management services designed to grow market share, increase profitability, and decrease expenses through social media marketing, demand marketing, lead generation, and customer relationship management.

Enough of the boilerplate…here’s the real deal:

I don’t mess around when it comes to social media marketing.  I know how your clients (real estate agents and home buyers/sellers) are motivated and how they behave.  I am also an experienced business owner, and understand that the economy has you pinched between increased competition and fewer resources.  And even though social media is all the rage, it still has to pass muster with your CFO, CMO, and COO and deliver real-world results.  I get it.

I also acknowledge that social media tools are extraordinarily easy: Facebook didn’t surpass 500+million accounts by making it difficult to understand.  Nor am I the guy to call if all you want is a fancy Facebook page or someone to teach you how to tweet from your phone. However, just like there is a difference between using a hammer and building a house, long term, effective integration of social media tools and techniques is about a sound foundation, thoughtful implementation, and goal-specific project management.

Whether you are looking for social media training for your sales reps, or a partner to lead a sophisticated and fully integrated marketing strategy and implementation program, I can help.  Let’s talk…

Want to learn more about my professional background?  Here is a link to my LinkedIn profile.

Looking for a little more personal dirt?  Here is my Google profile, and my personal blog.