Ocho! Consulting was founded in 2009 by Joe Hafner on the principle that small and medium businesses have the opportunity to benefit greatly from emerging relationship-centric technologies, but need a more sophisticated approach to strategy and implementation than what is available for the average consumer. We understand the unique needs faced by the SMB market, including regulatory compliance, budget and resource constraints, and the importance of proven methodologies over theory or conjecture.
Our practice focuses on two specific areas of technology, Social Media and CRM:
Social Media
The social media space is an integral part of the groundswell of consumer-created information. Today, blogs, wikis, forums and all manner of online communities distribute the power of a marketing message to the fringe, well beyond the reach of traditional marketing practices. The result is a paradigm shift in how a company manages their image, brand, and reputation. More than anything else, effective use of social media rewards authenticity: the alignment of values with actions.
Our practice is defined by effective and profitable Social Media adoption plans for our clients. Depending on the specific needs of our client, we can assist with governance and compliance policies, customer engagement strategies, corporate blogging systems and practice, and a host of additional services as needed.
CRM (Customer Relationship Management)
Most, if not all traditional CRM consulting firms are also vendors or partners for one or more CRM solutions, such as SugarCRM, Sage CRM Solutions, or SalesForce.com. Often with a pedigree as a pure technology consultant, these firms play a vital role in a new software implementation, but are often highly focused on the specifics of the technology. Ocho! Consulting takes a different approach. Working alongside your executive team, we assist with the process of setting strategy within the context of your current objectives and goals. We then provide platform-agnostic evaluations of the various options, followed by a tactical implementation and user adoption plan. Our involvement substantially increases the likelihood of a successful technology implementation, accelerates end-user adoption, and minimizes the costs and expenses associated with downtime and lost productivity.
If you are interested in discussing your CRM or social media options in more detail, please feel free to contact us.